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The Campaign Consultation team has found the following items to be informative and thought provoking. We hope they help you to be more effective and spur your creative thinking. Let us know if you have any recommendations. |
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The Baltimore Green Currency Association has started a new effort to support local economies. Residents of Baltimore will now be able to swap a new local currency in exchange for some of their favorite goods in local shops.
According to The Baltimore Sun, “The alternative currency is exchanged for dollars — the first exchange receives a 10 percent discount — and then is circulated among communities through use at 55 locations across the city."
At the early stages of the recent economic downturn, Campaign Consultation worked with community and business leaders in the Charles Village Community of Baltimore City to establish local "Chuck Bucks" ... Which morphed into a community wide Buy Local campaign.
This are but two of many alternative currency and innovative economy initiatives launched by local communities ... The most well know of which is "Ithaca Hours" which was started by residents of the upstate New York town where Cornell University is based.
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19.4% of viewers abandon online videos after 10 seconds.
44.1% abandon them after 60 seconds.
Videos that are slow to reach the "punch-line" experience especially high rates of "view abandonment." In a recent Budweiser beer ad, which took a 12 seconds to get to the content, 40% of viewers were lost in the first 10 seconds.
Visible Measures studied this dynamic by looking at the over 40 million videos and over seven billion viewings.
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A recent article in Food and Wine Magazine highlights how several restaurants in the San Francisco Bay area are giving back to those in need. Commonwealth will donate $10 to a local nonprofit voted on by consumers for every tasting menu purchased. Pizzaiolo opens his doors as a community kitchen once a month to those who cannot afford food. And, 4505 Meats teaches butchering to recovering addicts, ex-offenders, and the homeless. With these unique approaches, each restaurant is giving back in a different way. What new way can you use to give back in your community?
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Check out how one neighborhood has turned to infographics as way to reduce electricity consumption.
Since the project began, participants' consumption has dropped by 15%.
For the full story, click here.
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