Since 2007, the Corporation for National and Community Service (CNCS) has been sponsoring a series of Communicators Institutes to promote public awareness and visibility for national and community service programs. Campaign Consultation conducted the Institutes for a general national service audience in July 2007 and revised the Institute specifically for AmeriCorps in May 2008 and for Learn and Serve America in October 2008. Campaign Consultation created the Institute to help these national service programs hone their media skills, liven up their publications and demonstrate impact. Participants worked with issue experts and peers in the following sessions:

• Build Partner Relations
• Participate in Social Networking & Web 2.0
• Update Publications & Website
• Create a Branded Image
• Tell Your Story
• Build Media Relations
• Craft their Communications Plan