• President Obama’s call for Americans to participate in service activities.
• The commitment of individuals and organizations working to make sure Dr. King’s principles and practices are forever advanced.
• The leadership of the Corporation for National and Community Service [CNCS] and its grantees.

Americans in all 50 states made this historic weekend "a day on, not a day off" and expanded King Day of Service ... delivering meals, refurbishing schools, reading to children, signing up mentors, planing trees, and much, much more.  Participation in these service projects surpassed the one million mark - doubling last year's level. 

“Last year on MLK Day several hundred thousand engaged in public service. Today it'll be millions.“
– Martin Luther King, Jr. III

Campaign Consultation, on behalf of CNCS, supported many of these on-the-ground projects with a wide array of services and products, including: weekly Mobilization Memos and Mobilization Calls starting in October, an MLK Day Grantee Planning Meeting in September, a Special Event Tool Kit, media training, fundraising seminars, and coaching on the use of WEB 2.0 and social networking technology.
In addition, an MLK Day “fan page” and application designed to generate self-organizing projects were launched on Facebook. Jean Case of the Case Foundation called it: the best Facebook page out there … it should serve as a model for all others to follow.

e-Reporters and e-Photographers were also recruited and trained by Campaign Consultation in the use of Twitter, Flickr and YouTube to further promote MLK Day 2009. The volunteers provided real-time, from the field, hourly updates on MLK Day activities all across the nation.

These e-postings were followed by such groups as CNN, ABC-News, The Huffington Post, and the Presidential Inaugural Committee.  The Washington Post called the MLK Day Twitter site the place to go for news on what was goin on around the country on MLK Day.  One highlight included a minute-by-minute report from the Service Nation breakfast in Washington, DC, that included such notable speakers as Maria Shriver, Martin Luther King, III, Congressman John Lewis, and actors Tobey Maguire, Demi Moore and Ashton Kutcher.